"In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini-the seminal expert in the field of influence and persuasion-explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations"--

Call it persuading, negotiating or convincing. Ethical influence is the foundation of successful leadership, management, sales, and customer service. Robert Cialdini has spent his career systematically studying the psychology of influence. In this program he reveals what lies at the heart of his findings: the six principles of influence that form the basis of effective, persuasive appeals. These principles - reciprocation, scarcity, authority, commitment,...

"Verbal Judo is the classic guide to the martial art of the mind and mouth that can help you defuse confrontations and generate cooperation, whether you're talking to a boss, a spouse, or even a teenager. For more than a generation, Dr. George J. Thompson's essential handbook has taught people how to communicate more confidently and persuasively in any situation. Verbal Judo shows you how to listen and speak more effectively, engage others through...

"With the help of Connor and Deon, Kym and Lizzie set out to show their school the beauty of bees, and use their powers of persuasion to make a difference in the world"--

"[In this book, the author] breaks down how to apply Aristotle's formula of persuasion to inspire contemporary audiences"--Amazon.com.

Regardless of what you want to accomplish, from growing your business, creating a great company culture, championing a social cause, or affecting your habits, you can't do it alone. The people around you define your success (whatever that means for you) and they have the potential to change the course of your life. That's what You're Invited is about: The most universal strategy for success is creating meaningful connections with those who can impact...

Yes--a small word, but the key to opening doors both professional and personal. A "yes" can get you the job, the promotion, or the second date. But getting a "yes" can be tricky. Tonya Reiman explains how communication works--what the words you speak actually say about you, and how the perfect pitch can help you achieve your goals, convince your boss or client you should get the account, give a killer presentation, or win control of the remote (without...