Catalog Search Results
Author
Language
English
Description
Examines how provocative thought leaders can champion originality in their organizations, drawing on illustrative studies and stories spanning a range of disciplines to explain how to recognize a good idea, speak up, build allies, choose a time to act, and manage doubts.
Author
Series
Language
English
Formats
Description
Welcome to Valentine Valley, where the cowboys have many talents and love is waiting around every corner . . .
Ever since a heated late-night kiss-that absolutely should not have happened-cowboy Josh Thalberg makes former Hollywood bad girl Whitney Winslow's pulse beat faster. But when she decides to use his gorgeous leatherwork in her new upscale lingerie shop, Leather & Lace, she's determined to keep their relationship strictly professional . ....
Author
Language
English
Formats
Description
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn't about beating the competition at the old game. It's about inventing a whole new game-defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best...
Author
Language
English
Formats
Description
How do you gain influence for an idea?
In Breaking Out, idea developer and adviser John Butman shows how the methods of today's most popular "idea entrepreneurs"-including dog psychologist Cesar Millan, French lifestyle guru Mireille Guiliano (French Women Don't Get Fat), TOMS founder Blake Mycoskie, and many others-can help you take an idea public and build influence for it.
It isn't easy. Butman argues that the rise of the "ideaplex" (TED, Twitter,...
Author
Publisher
Brilliance Audio
Pub. Date
[2016]
Edition
Unabridged.
Physical Desc
4 audio discs (4 hr., 40 min.) : CD audio, digital ; 4 3/4 in.
Language
English
Description
The art of the pitch is nothing short of a survival skill. If an entrepreneur can?t convince an investor in 10 minutes that a business idea has potential, that is often the end of it. If a project manager in a large enterprise can?t win support from other stakeholders, his or her project is at risk. You always need to be selling yourself, pitching your partners or your clients to work with you, or pitching what makes your new business an exciting...
Author
Language
English
Formats
Description
Tony Fadell led the teams that created the iPod, iPhone, and Nest Learning Thermostat and learned enough in thirty plus years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure, and unbelievable success to fill an encyclopedia. So that's what this book is: an advice encyclopedia, a mentor in a box. Tony uses examples that are instantly captivating, like the process of building the...
7) Originals
Author
Publisher
Books on Tape
Pub. Date
[2016]
Edition
Unabridged.
Physical Desc
8 audio discs (10 hr., 2 min.) : digital, CD audio ; 4 3/4 in.
Language
English
Description
Examines how provocative thought leaders can champion originality in their organizations, drawing on illustrative studies and stories spanning a range of disciplines to explain how to recognize a good idea, speak up, build allies, choose a time to act, and manage doubts.
Author
Language
English
Description
Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger...
Author
Publisher
Hachette Books
Pub. Date
[2017]
Edition
First edition.
Physical Desc
xi, 322 pages : illustrations ; 24 cm
Language
English
Description
Following up on 2015's Blue Ocean Strategy, Drs. W. Chan Kim and Renée Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth. They guide you step-by-step through taking your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools, Kim and Mauborgne deliver a guide to shift...
Author
Publisher
Times Business
Pub. Date
[1999]
Edition
First paperback edition.
Physical Desc
xvi, 240 pages : illustrations ; 21 cm
Language
English
Description
Offers humorous lessons of good marketing practices gleaned from such costly product failures as rabbit jerky, Crystal Pepsi, and Crackerjack breakfast cereal
Author
Publisher
Crown Business
Pub. Date
[2014]
Edition
First edition.
Physical Desc
210 pages : illustrations ; 22 cm
Language
English
Description
Every moment in business happens only once. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. And the next Mark Zuckerberg won't create a social network. If you are copying these guys, you aren't learning from them. It's easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. But every...
16) Duplicity
Language
English
Description
Ex-CIA officer Claire Stenwick and ex-MI6 agent Ray Koval are both racing to secure the formula for a product that will bring untold wealth to the company that lands the patent first. As the stakes begin to rise, so does the passion between Claire and Ray. Meanwhile, their mutual employers, industry giant Howerd Tully and trailblazing CEO Dick Garsil start resorting to some seriously underhanded tactics as each hopes to gain an advantage over the...
Author
Publisher
Gildan Media
Pub. Date
[2010]
Physical Desc
4 audio discs (4 hr., 30 min.) : digital ; 4 3/4 in.
Language
English
Description
The Mesh is about a simple new idea that is reinventing the way smart and adaptive companies do business: some things are better shared. A "mesh" is a type of network that allows any node to link in any direction with any other nodes in the system. Likewise, mesh businesses are essentially information companies that happen to connect people with products like cars, houses, and financing. These companies use social media, wireless networks, and data...
Author
Publisher
North Atlantic Books
Pub. Date
2016.
Physical Desc
xxi, 313 pages ; 23 cm
Language
English
Description
"Dale Dougherty, creator of MAKE: magazine and the Maker Faire, provides a guided tour of the international phenomenon known as the Maker Movement, a social revolution that is changing what gets made, how it's made, where it's made, and who makes it. Free to Make is a call to join what Dougherty calls the "renaissance of making," an invitation to see ourselves as creators and shapers of the world around us. As the internet thrives and world-changing...
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