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Author
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English
Description
Understand customer relationship management in no time! Find out everything you need to know about this powerful tool with this practical and accessible guide.
Customer relationship management is a valuable tool in an increasingly competitive business world. It allows companies to find out who their customers are and what they want, which enables them to tailor their communication and offers to their clients. No matter what your sector of activity,...
Author
Series
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English
Description
Plan your way to business success
This book is a practical and accessible guide to understanding and creating a business plan checklist, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Understand the 9 key steps you must follow when creating any business plan and what each step involves
• Use your business plan to guide your new business or products, predict turnover and anticipate future...
Author
Series
Language
English
Description
Ready to take your business to the next level? Find out everything you need to know about the Business Model Canvas with this practical guide.
An increasing number of people are taking the plunge and creating their own businesses, choosing to be their own boss and create their own profits. Yet this is no mean feat, which is why it is essential to have a solid business plan. This guide will teach you all about the Business Model Canvas and how it...
Author
Series
Language
English
Description
Innovate your way to success and push your business to the next level!
This book is a practical and accessible guide to understanding and implementing blue ocean strategy, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Distinguish between the two different types of markets: 'red oceans' and 'blue oceans'
• Use innovation to create your own market, where the opportunities for growth...
Author
Series
Language
English
Description
Expand your business with the 80/20 rule!
This book is a practical and accessible guide to understanding and implementing Pareto's Principle, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Understand Pareto's Principle and how to identify the 80/20 ratio in any area of your life or business
• Identify the most important 20% and focus on the main factors that result in the majority of your...
Author
Series
Language
English
Description
Understand the true foundations of human motivation
This book is a practical and accessible guide to understanding and implementing Maslow's Hierarchy of Needs, providing you with the essential information and saving time.In 50 minutes you will be able to:
Understand the five different levels of needs experienced by all humans
Adapt your marketing strategies to satisfy as many of those needs as possible
Turn ...
This book is a practical and accessible guide to understanding and implementing Maslow's Hierarchy of Needs, providing you with the essential information and saving time.In 50 minutes you will be able to:
Author
Series
Language
English
Description
Prepare the best strategies in advance
This book is a practical and accessible guide to understanding and implementing the PESTLE analysis, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Understand the uses of the PESTLE analysis and how it can be useful for your business
• Categorize the macroeconomic variables of your business into the six different sections of the PESTLE analysis: Political,...
Author
Series
Language
English
Description
Attract more customers and boost your sales!
This book is a practical and accessible guide to understanding and implementing the freemium model, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Understand the different types of free offers given to customers and how they can be beneficial to a business
• Implement the freemium business model into your business to grow your customer base
•...
Author
Series
Language
English
Description
Measure and improve your company's performance
This book is a practical and accessible guide to understanding and implementing benchmarking, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Understand the different types of benchmarking and choose the best one for your company
• Catch up with the competition by comparing their processes to your own and identifying the best practices
• Use...
Author
Series
Language
English
Description
Understand inflation in no time! Find out everything you need to know about making informed investment choices with this practical and accessible guide.
Inflation is an important consideration for anyone looking to make a smart investment, as it will affect the real value of the money involved and can also have a direct effect on interest rates. However, many investors fail to take it into account, even though the mechanisms of inflation are fairly...
Author
Series
Language
English
Description
Understand Kaizen in no time! Find out everything you need to know about this innovative concept with this practical and accessible guide.
In an increasingly competitive business world, companies must strive to constantly do better by boosting their productivity, optimising the quality of their products and services and eliminating waste and inefficiency. Kaizen, which was developed by the Japanese engineer Taiichi Ohno, widely considered to be the...
Author
Series
Language
English
Description
Find your niche and future-proof your business!
This book is a practical and accessible guide to understanding and implementing the long tail theory, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Understand the uses of the long tail theory in the digital product market and how you can use it to sell products and for search engine optimization
• Identify the products in your portfolio that...
Author
Series
Language
English
Description
Master time management and increase productivity
This book is a practical and accessible guide to understanding and implementing Parkinson's Law, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Understand the three statements that Parkinson used to develop the law and assess whether they apply to your staff
• Use Parkinson's formula to calculate the growth rate of your organization and analyze...
Author
Series
Language
English
Description
Get the best out of your employees!
This book is a practical and accessible guide to understanding and implementing Management by Objectives, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Work with employees to set clear objectives
• Motivate your employees to reach their objectives
• Boost performance and employee satisfaction in your company
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Author
Series
Language
English
Description
Anticipate crises and adapt to a changing business world
This book is a practical and accessible guide to understanding and implementing the Greiner growth model, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Identify the five phases of growth that every company experiences during its lifetime: creativity, direction, delegation, coordination and collaboration.
• Recognize the crises that...
Author
Series
Language
English
Description
Boost business performance, prepare for change and implement effective strategies
This book is a practical and accessible guide to understanding and implementing the McKinsey 7S framework, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Understand the 7 aspects of this dynamic model
• Realize how these aspects are interconnected and the impact this has on your business
• Use the 7S framework...
Author
Series
Language
English
Description
Understand value stream mapping in no time! Find out everything you need to know about this powerful tool with this practical and accessible guide.
In an increasingly competitive business world, identifying the areas where your company is losing time and money can give you a vital edge. Value stream mapping is one of the most popular tools of lean management and is easy to apply to virtually any production process, allowing you to locate and eliminate...
Author
Series
Language
English
Description
Turn your data into a roadmap to success!
This book is a practical and accessible guide to understanding and implementing the Balanced Scorecard, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Evaluate company performance and management efficiency
• Focus on all perspectives of the business at once
• Successfully apply the Balanced Scorecard to your business
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Author
Series
Language
English
Description
Understand the fundamentals of economic productivity
This book is a practical and accessible guide to understanding diminishing returns, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Understand the theory of diminishing returns and the effects caused by changes in the production process
• Analyze the recent interpretations and developments of the theory, and how they can be applied to the...
Author
Series
Language
English
Description
Understand competitive forces and stay ahead of the competition
This book is a practical and accessible guide to understanding and implementing Porter's five forces, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Understand the five forces that affect profitability and analyze each force in depth in relation to your company
• Analyze the intensity of the competition within an industry and...
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