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What a sweet treat! This title is packed with the history of The Hersey Company through narrative nonfiction, informative sidebars, Fun Facts, and more.
18) Ego is the enemy
Build an iconic shopping experience that your customers love—and a work environment that your employees love being a part of—using this blueprint from Trader Joe's visionary founder, Joe Coulombe.
Infuse your organization with a distinct personality and culture that draws customers in a way that simply competing on price cannot.
Joe Coulombe founded what would become Trader Joe's in the late 1960s and helped...
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