Mad for ads : how advertising gets (and stays) in our heads
(Book)
Author
Published
Toronto, ON : Kids Can Press, [2021].
Format
Book
ISBN
9781525301315 :
Physical Desc
64 pages : color illustrations ; 26 cm
Status
Burleson Public Library - Juvenile Nonfiction
J 659.1 Fyvie
1 available
J 659.1 Fyvie
1 available
Description
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Copies
Location | Call Number | Status |
---|---|---|
Burleson Public Library - Juvenile Nonfiction | J 659.1 Fyvie | On Shelf |
Location | Call Number | Status |
---|---|---|
Benbrook Public Library - Children/Juvenile Nonfiction | J 659.1 FYV | On Shelf |
Haltom City Public Library - Children/Juvenile Nonfiction | CHILDRENS SOCIAL GENERAL FYVIE | On Shelf |
Watauga Public Library - Children/Juvenile Nonfiction | J 659.1 FYVIE | On Shelf |
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Subjects
LC Subjects
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More Details
Published
Toronto, ON : Kids Can Press, [2021].
Language
English
ISBN
9781525301315 :
Notes
Bibliography
Includes bibliographical references (page 62) and index.
Description
This amusing and engaging behind-the-scenes look at advertising and its influence will help kids decode the ads that surround them every day and make smart decisions.For children growing up in an advertising-saturated world, here's an eye-opening explanation of what advertising is, how it works and why that matters. The book covers the components of an advertising campaign, from slogans to logos, and the many ways marketers seek to influence behavior, from tapping into fears to using psychological pricing. It then brings these techniques and tools to life by taking readers through the creation of two fictional advertising plans. Along the way, there's information about the strategies that advertisers use to influence their audience, as well as valuable background on how digital technology allows companies to track people and what that means for privacy. It's a savvy look at the business of advertising that teaches children to pay better attention to ads and be more discerning about the messages they find...
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Citations
APA Citation, 7th Edition (style guide)
Fyvie, E. (2021). Mad for ads: how advertising gets (and stays) in our heads . Kids Can Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Fyvie, Erica. 2021. Mad for Ads: How Advertising Gets (and Stays) in Our Heads. Kids Can Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Fyvie, Erica. Mad for Ads: How Advertising Gets (and Stays) in Our Heads Kids Can Press, 2021.
MLA Citation, 9th Edition (style guide)Fyvie, Erica. Mad for Ads: How Advertising Gets (and Stays) in Our Heads Kids Can Press, 2021.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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