The four : the hidden DNA of Amazon, Apple, Facebook, and Google
(Book)
Author
Published
New York, New York : Portfolio/Penguin, an imprint of Penguin Random Huse LLC, [2017].
Format
Book
ISBN
9780735213654, 0735213658
Physical Desc
viii, 310 pages : illustrations ; 24 cm
Status
Burleson Public Library - Nonfiction
338.4 Gallowa
1 available
338.4 Gallowa
1 available
Description
Loading Description...
Copies
Location | Call Number | Status |
---|---|---|
Burleson Public Library - Nonfiction | 338.4 Gallowa | On Shelf |
Location | Call Number | Status |
---|---|---|
Keller Public Library - Nonfiction | BUSINESS | On Shelf |
Saginaw Public Library - Nonfiction | MCN 338.476 GAL | On Shelf |
Watauga Public Library - Nonfiction | 338.761 GALLOWAY | On Shelf |
Also in this Series
Checking series information...
More Details
Published
New York, New York : Portfolio/Penguin, an imprint of Penguin Random Huse LLC, [2017].
Language
English
ISBN
9780735213654, 0735213658
Notes
Bibliography
Includes bibliographical references (pages 275-301) and index.
Description
Business professor Scott Galloway asks fundamental questions about Amazon, Apple, Facebook, and Google. How did those four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chalƯlenge them? Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others cant match. And he reveals how you can apply the lessons of their ascent to your own business or career.
Reviews from GoodReads
Loading GoodReads Reviews.
Citations
APA Citation, 7th Edition (style guide)
Galloway, S. (2017). The four: the hidden DNA of Amazon, Apple, Facebook, and Google . Portfolio/Penguin, an imprint of Penguin Random Huse LLC.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Galloway, Scott, 1964-. 2017. The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google. Portfolio/Penguin, an imprint of Penguin Random Huse LLC.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Galloway, Scott, 1964-. The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google Portfolio/Penguin, an imprint of Penguin Random Huse LLC, 2017.
MLA Citation, 9th Edition (style guide)Galloway, Scott. The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google Portfolio/Penguin, an imprint of Penguin Random Huse LLC, 2017.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Loading Staff View.