The four : the hidden DNA of Amazon, Apple, Facebook, and Google
(Book)

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Average Rating
Published
New York, New York : Portfolio/Penguin, an imprint of Penguin Random Huse LLC, [2017].
Format
Book
ISBN
9780735213654, 0735213658
Physical Desc
viii, 310 pages : illustrations ; 24 cm
Status
Burleson Public Library - Nonfiction
338.4 Gallowa
1 available

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Copies

LocationCall NumberStatus
Burleson Public Library - Nonfiction338.4 GallowaOn Shelf
LocationCall NumberStatus
Keller Public Library - NonfictionBUSINESSOn Shelf
Saginaw Public Library - NonfictionMCN 338.476 GALOn Shelf
Watauga Public Library - Nonfiction338.761 GALLOWAYOn Shelf

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Published
New York, New York : Portfolio/Penguin, an imprint of Penguin Random Huse LLC, [2017].
Language
English
ISBN
9780735213654, 0735213658

Notes

Bibliography
Includes bibliographical references (pages 275-301) and index.
Description
Business professor Scott Galloway asks fundamental questions about Amazon, Apple, Facebook, and Google. How did those four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chalƯlenge them? Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others cant match. And he reveals how you can apply the lessons of their ascent to your own business or career.

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Citations

APA Citation, 7th Edition (style guide)

Galloway, S. (2017). The four: the hidden DNA of Amazon, Apple, Facebook, and Google . Portfolio/Penguin, an imprint of Penguin Random Huse LLC.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Galloway, Scott, 1964-. 2017. The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google. Portfolio/Penguin, an imprint of Penguin Random Huse LLC.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Galloway, Scott, 1964-. The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google Portfolio/Penguin, an imprint of Penguin Random Huse LLC, 2017.

MLA Citation, 9th Edition (style guide)

Galloway, Scott. The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google Portfolio/Penguin, an imprint of Penguin Random Huse LLC, 2017.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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