Sway : the irresistible pull of irrational behavior
(Book)

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Published
New York : Doubleday, [2008].
Format
Book
Edition
First edition.
ISBN
9780385524384 (hc : alk. paper), 0385524382 (hc : alk. paper)
Physical Desc
xiii, 206 pages ; 22 cm
Status

Description

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Copies

LocationCall NumberStatus
HASLET - Nonfiction155.92 BRAOn Shelf
Keller Public Library - NonfictionPSYCHOn Shelf
Watauga Public Library - Nonfiction155.92 BRAFMAN 2008On Shelf

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More Details

Published
New York : Doubleday, [2008].
Edition
First edition.
Language
English
ISBN
9780385524384 (hc : alk. paper), 0385524382 (hc : alk. paper)

Notes

Bibliography
Includes bibliographical references (p. 187-199) and index.
Description
A journey into the hidden psychological influences that derail our decision-making. Why is it so difficult to end a doomed relationship? Why do we listen to advice just because it came from someone "important"? Why are we more likely to fall in love when there's danger involved? Here, organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer these questions and more. Drawing on research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals forces that influence every aspect of our personal and business lives, including loss aversion, the diagnosis bias, and the "chameleon effect." The Brafmans not only uncover rational explanations for a wide variety of irrational behaviors, but also point readers toward ways to avoid succumbing to their pull.--From publisher description.

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Citations

APA Citation, 7th Edition (style guide)

Brafman, O., & Brafman, R. (2008). Sway: the irresistible pull of irrational behavior (First edition.). Doubleday.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Brafman, Ori and Rom. Brafman. 2008. Sway: The Irresistible Pull of Irrational Behavior. Doubleday.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Brafman, Ori and Rom. Brafman. Sway: The Irresistible Pull of Irrational Behavior Doubleday, 2008.

MLA Citation, 9th Edition (style guide)

Brafman, Ori,, and Rom Brafman. Sway: The Irresistible Pull of Irrational Behavior First edition., Doubleday, 2008.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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