Mad for Ads: How Advertising Gets (and Stays) in Our Heads
(eBook)

Grouping Information

Book Cover Information

Hoopla Extract Information

stdClass Object
(
    [year] => 2021
    [artist] => Erica Fyvie
    [fiction] => 
    [coverImageUrl] => https://cover.hoopladigital.com/kcp_9781525307782_270.jpeg
    [titleId] => 14237944
    [isbn] => 9781525307782
    [abridged] => 
    [language] => ENGLISH
    [profanity] => 
    [title] => Mad for Ads
    [demo] => 
    [segments] => Array
        (
        )

    [pages] => 64
    [children] => 1
    [artists] => Array
        (
            [0] => stdClass Object
                (
                    [name] => Erica Fyvie
                    [relationship] => AUTHOR
                )

            [1] => stdClass Object
                (
                    [name] => Ian Turner
                    [relationship] => AUTHOR
                )

        )

    [genres] => Array
        (
            [0] => Juvenile Nonfiction
            [1] => Media Studies
            [2] => Psychology
            [3] => Social Science
        )

    [price] => 0.65
    [id] => 14237944
    [edited] => 
    [kind] => EBOOK
    [active] => 1
    [upc] => 
    [synopsis] => A critical and entertaining exploration of advertising and its influence.

For children growing up in an advertising-saturated world, here's an eye-opening explanation of what it is, how it works and why that matters. The book covers everything from the components of an ad campaign to the ways marketers seek to influence behavior, then brings it all to life by creating two fictional advertising plans. It also describes how digital technology allows companies to track people and how that impacts privacy. It's a savvy look at the business of advertising that empowers kids to think critically and be discerning.

Kids are suckers for advertising? Not the ones who read this book!
    [url] => https://www.hoopladigital.com/title/14237944
    [pa] => 
    [subtitle] => How Advertising Gets (and Stays) in Our Heads
    [publisher] => Kids Can Press
    [purchaseModel] => INSTANT
)