Africa's Business Revolution: How to Succeed in the World's Next Big Growth Market
(eBook)

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Published
Harvard Business Review Press, 2018.
Format
eBook
ISBN
9781633694415
Status
Available Online

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Language
English

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Citations

APA Citation, 7th Edition (style guide)

Acha Leke., Acha Leke|AUTHOR., Musta Chironga|AUTHOR., & George Desvaux|AUTHOR. (2018). Africa's Business Revolution: How to Succeed in the World's Next Big Growth Market . Harvard Business Review Press.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Acha Leke et al.. 2018. Africa's Business Revolution: How to Succeed in the World's Next Big Growth Market. Harvard Business Review Press.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Acha Leke et al.. Africa's Business Revolution: How to Succeed in the World's Next Big Growth Market Harvard Business Review Press, 2018.

MLA Citation, 9th Edition (style guide)

Acha Leke, Acha Leke|AUTHOR, Musta Chironga|AUTHOR, and George Desvaux|AUTHOR. Africa's Business Revolution: How to Succeed in the World's Next Big Growth Market Harvard Business Review Press, 2018.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work ID50b40e07-4544-263f-f5cc-5ae20e5ea969-eng
Full titleafricas business revolution how to succeed in the worlds next big growth market
Authorleke acha
Grouping Categorybook
Last Update2022-10-18 21:40:25PM
Last Indexed2024-03-28 02:51:48AM

Book Cover Information

Image Sourcehoopla
First LoadedAug 19, 2022
Last UsedOct 17, 2023

Hoopla Extract Information

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    [synopsis] => The Definitive Guide to Doing Business in Africa… For global and Africa-based companies looking to access new growth markets, Africa offers exciting opportunities to build large, profitable businesses. Its population is young, fast-growing, and increasingly urbanized--while rapid technology adoption makes the continent a fertile arena for innovation. But Africa's business environment remains poorly understood; it's known to many executives in the West only by its reputation for complexity, conflict, and corruption.

Africa's Business Revolution provides the inside story on business in Africa and its future growth prospects and helps executives understand and seize the opportunities for building profitable, sustainable enterprises. From senior leaders in McKinsey's African offices and a leading executive on the continent, this book draws on in-depth proprietary research by the McKinsey Global Institute as well as McKinsey's extensive experience advising corporate and government leaders across Africa. Brimming with company case studies and exclusive interviews with some of Africa's most prominent executives, this book comes to life with the vibrant stories of those who have navigated the many twists and turns on the road to building successful businesses on the continent.

Combining an unrivalled fact base with expert advice on shaping and executing an Africa growth strategy, this book is required reading for global business executives looking to expand their existing operations in Africa--and for those seeking a road map to access this vast, untapped market for the first time.
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