The Craft of Creativity
(eBook)

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Published
Stanford University Press, 2018.
Format
eBook
ISBN
9781503605510
Status
Available Online

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Language
English

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Citations

APA Citation, 7th Edition (style guide)

Matthew A. Cronin., Matthew A. Cronin|AUTHOR., & Jeffrey Loewenstein|AUTHOR. (2018). The Craft of Creativity . Stanford University Press.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Matthew A. Cronin, Matthew A. Cronin|AUTHOR and Jeffrey Loewenstein|AUTHOR. 2018. The Craft of Creativity. Stanford University Press.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Matthew A. Cronin, Matthew A. Cronin|AUTHOR and Jeffrey Loewenstein|AUTHOR. The Craft of Creativity Stanford University Press, 2018.

MLA Citation, 9th Edition (style guide)

Matthew A. Cronin, Matthew A. Cronin|AUTHOR, and Jeffrey Loewenstein|AUTHOR. The Craft of Creativity Stanford University Press, 2018.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work ID36a182dd-1849-7d61-5503-e4b30d77458a-eng
Full titlecraft of creativity
Authorcronin matthew a
Grouping Categorybook
Last Update2023-09-02 20:02:26PM
Last Indexed2024-03-28 02:36:10AM

Book Cover Information

Image Sourcehoopla
First LoadedNov 18, 2022
Last UsedMar 9, 2024

Hoopla Extract Information

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    [synopsis] => Creativity has long been thought of as a personal trait, a gift bestowed on some and unachievable by others. While we laud the products of creativity, the stories behind them are often abridged to the elusive aha! moment, the result of a momentary stroke of genius. In The Craft of Creativity Matthew A. Cronin and Jeffrey Loewenstein present a new way to understand how we innovate. They emphasize the importance of the journey and reveal the limitations of focusing on outcomes. Drawing on a wide range of scholarship, their own research, and interviews with professionals and learners who employ creativity in the arts, engineering, business, and more, Cronin and Loewenstein argue that creativity is a cognitive process that hinges on changing one's perspective. It's a skill that anyone can hone, and one that benefits from thinking with others and over time. Breaking new ground in the discussion about how we innovate, this book provides strategies that everyone can use to be more creative.
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