Malcolm Gladwell

How do we think without thinking, seem to make choices in an instant--in the blink of an eye--that actually aren't as simple as they seem? Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? And why are the best decisions often those that are impossible to explain to others? Drawing on cutting-edge neuroscience and psychology,...

Ideas, products, messages and behaviors "spread just like viruses do." Behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes.

The author of The Tipping Point, Blink, Outliers, and What the Dog Saw draws upon history, psychology, and powerful storytelling to challenge how we think about obstacles and disadvantages, and to fundamentally reshape the way we think about suffering and adversity. This book uncovers the hidden rules that shape the balance between the weak and the mighty and the powerful and the dispossessed. In it the author challenges how we think about obstacles...

"Malcolm Gladwell weaves together the stories of a Dutch genius and his homemade computer, a band of brothers in central Alabama, a British psychopath, and pyromaniacal chemists at Harvard to examine one of the greatest moral challenges in modern American history. Most military thinkers in the years leading up to World War II saw the airplane as an afterthought. But a small band of idealistic strategists had a different view. This 'Bomber Mafia' asked:...

Malcolm shares his guiding principles to uncovering a good idea for a story through research.

Malcolm breaks down two pieces of his own writing-one written for Tthe New Yorker and one for a medical journal-to illustrate how he brings a new character to life.

Learn how Malcolm grows the idea of a story, and how he tests new ideas with family and friends.

Malcolm believes that when you reveal a story is just as important as what that story is. He explains this idea with an in-depth look at one of his favorite characters, late-night television pitchman Ron Popeil.

Once your story is published, the world will respond. Learn Malcolm's tips for promoting your work, dealing with critics, and what to do when readers misinterpret your intent.

If you could choose to describe a character by the way they look, or by what they keep in their bedroom, Malcolm says to choose the bedroom. Learn how to use the setting and action around a character to build their personality.